Pricing is where most creators leave serious money on the table. Charge too little and you attract the wrong subscribers and burn out. Charge right and your income becomes predictable, sustainable and genuinely life-changing.
There's no single correct answer to pricing — it depends on your niche, your audience, and what you're offering. But there are clear principles that the highest-earning creators follow, and eXee uses this exact framework with every client.
The Complete Pricing Guide
New creators almost always underprice because they're nervous. They think a low price will attract more subscribers. It often does the opposite.
- A low subscription price attracts subscribers who don't value your content and are quick to cancel.
- Higher prices signal quality. A £15/month creator feels more premium than a £3/month one — even if the content is identical.
- You're not selling a product — you're selling an experience and access to you. That has real value.
- It's far easier to raise your price once you have an audience than it is to undercharge for years and struggle.
You have two main options: a paid subscription page or a free page where you earn through PPV and tips.
| Model | Best For | Typical Earnings |
|---|---|---|
| Paid subscription | Creators with an existing audience | Predictable monthly income |
| Free page + PPV | New creators building an audience | Higher per-fan, lower volume |
| Hybrid (low sub + PPV) | Most creators after month 2 | Best of both worlds |
Recommended starting prices for a paid page:
- Brand new creator, no existing audience: £5–£9/month
- Some social following (500–5k): £9–£15/month
- Established social presence (5k+): £15–£25/month
A launch discount creates urgency and gets real subscribers through the door early. Social proof (subscriber count) builds trust with future visitors.
- Set your real price, then offer 30–50% off for the first 30 days.
- Example: Normal price £12.99 → Launch price £6.49 for 30 days.
- After 30 days, subscribers renew at your full price — those who stay are your true fans.
- Announce the discount across all your promotion channels with a countdown ("Launch offer ends Sunday!").
- Don't run a launch discount for more than 30 days — scarcity is what makes it work.
PPV (pay-per-view) is where the real money is. This is content you charge for separately, sent directly to subscribers in their DMs or as locked posts.
- Photo sets: £5–£15 for 10–20 images. Price based on explicitness and effort.
- Short videos (1–3 min): £8–£20
- Longer videos (5–15 min): £15–£50
- Full-length video (30+ min): £30–£100+
Always lock your best content as PPV — don't give away everything in the subscription feed. The subscription fee buys access to you; PPV is where you monetise your best work.
Custom content (something made specifically for one subscriber) commands the highest prices on the platform. Many creators earn 30–50% of their income from customs alone.
- Custom photo set: £30–£80
- Custom short video: £50–£150
- Custom long video: £100–£300+
- Name shoutout: £20–£60
Set your rates clearly in your bio or a pinned post — "Customs from £50, DM me." Serious buyers won't haggle if you present it professionally.
- Always take payment before creating — no exceptions.
- Be clear about what you will and won't do. Have a written list you share with interested buyers.
- Add a rush fee (20–30%) for requests needed within 24 hours.
Tips can add a significant amount to your monthly income if you approach them the right way. The key is making it feel natural, not transactional.
- Add a tip menu to your bio or a pinned post — specific amounts for specific things ("£10 tip = I'll reply to your next DM with a photo").
- Thank every tipper personally and quickly. A warm thank-you DM encourages repeat tipping.
- Run occasional tip goals — "When we hit £200 in tips I'll post something special." Visible progress motivates subscribers.
- On free pages, tips often replace subscription income — treat them as seriously as PPV.
Bundled offers can dramatically increase average spend per subscriber — but only when used strategically.
- Multi-month discounts: Offer 3 months for the price of 2. Reduces churn and locks in income.
- Content bundles: "3 video pack — £45 (saves you £15)" feels like a deal even at a higher total spend.
- Seasonal offers: Valentine's Day, Christmas etc. are natural moments for limited promotions.
- Always anchor the bundle against the full price — the saving needs to be visible.
You should raise your prices as your subscriber count, content quality and reputation grows. Most creators never do this and it costs them thousands.
- Give existing subscribers at least 2 weeks' notice of a price increase.
- Frame it positively — "I'm investing in better equipment and more content, and the price is going up to reflect that."
- Existing subscribers who renew before the increase keep the old price for their current billing period — they'll appreciate the loyalty gesture.
- A price increase often increases perceived value — some subscribers become more engaged after a rise.
Let's look at a realistic example for a creator at month 3, following the eXee framework:
| Income Stream | Activity | Monthly Total |
|---|---|---|
| Subscription (£9.99) | 50 subscribers | £500 |
| PPV messages | £15 avg × 20 buyers | £300 |
| Custom content | 3 customs × £75 | £225 |
| Tips | Various | £100 |
| Total (before OF 20% cut) | £1,125 | |
| Your take-home (80%) | £900 |
This is achievable with consistent effort. By month 6, with a larger subscriber base, this number typically doubles.
Want a Personalised Pricing Strategy?
eXee Will Help You Price for Maximum Earnings
Every creator is different. Book a free chat and we'll look at your specific situation, niche and goals to build a pricing strategy that actually works for you.
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